strategy
Geotargeting
Delivering ads to users based on their geographic location—city, state, or country—so your message reaches the right local audience.
In-Depth Explanation
On Adpadi, geotargeting uses user-declared locations to match ads with local audiences. A restaurant in Lagos can target only Lagos-based users, while a national brand can run campaigns across multiple cities at once.
How This Applies to WhatsApp Advertising
Understanding geotargeting helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Apply geotargeting best practices to your Adpadi campaigns for better targeting and higher returns.