pricing
PPV (Pay Per View)
A pricing model where advertisers pay only when a user actually views their ad. Adpadi uses PPV at ₦3 per verified view.
In-Depth Explanation
PPV differs from CPM in that it counts verified views, not just served impressions. On Adpadi, a 'view' registers when a user actively opens and sees the WhatsApp Status ad, so you only pay for genuine attention.
How This Applies to WhatsApp Advertising
Understanding ppv (pay per view) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional ppv (pay per view) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.