pricing
PPV (Pay Per View)
A digital advertising pricing model where advertisers are billed solely when an ad is confirmed to have been viewed by an actual user.
In-Depth Explanation
Unlike CPM where impressions are counted on load, PPV requires delivery verification. On Adpadi, 1 verified view consumes 3 ad credits (equivalent to ₦3 per view), backed by automated 24-hour delivery tracking.
How This Applies to WhatsApp Advertising
Understanding ppv (pay per view) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional ppv (pay per view) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.
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