Question 1

Which is better: Adpadi or Instagram Ads?

Accepted Answer

Adpadi guarantees your ad is actually seen—you only pay for confirmed views. Instagram charges for impressions that may be scrolled past.

Question 2

Is Adpadi cheaper than Instagram Ads?

Accepted Answer

Adpadi uses a pay-per-view model at ₦3 per view with no minimum budget, making it significantly more affordable for small and medium businesses compared to Instagram Ads.

Question 3

Can I use both Adpadi and Instagram Ads?

Accepted Answer

Yes! Many Nigerian businesses run Adpadi for guaranteed local visibility alongside Instagram Ads for broader reach. Diversifying your channels often produces the best results.

Question 4

Which platform is easier to set up?

Accepted Answer

Adpadi is designed for simplicity—you can launch your first ad in under 5 minutes without any technical expertise. Instagram Ads typically has a steeper learning curve.

Feature	Adpadi	Instagram Ads
Platform	WhatsApp Status	Instagram Feed / Stories
Pricing Model	Pay-per-view (₦3/view)	CPM / CPC via Meta
Minimum Budget	No minimum	$1/day (~₦1,500+)
View Guarantee	Yes – pay only for views	No – pay for impressions
Ad Skipping	Users actively open Status	Ads can be scrolled past
Nigerian Penetration	Very high (WhatsApp)	High but lower than WhatsApp
Best For	Guaranteed visibility	Visual brand building

Adpadi vs Instagram Ads

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