pricing
CPC (Cost Per Click)
The price paid each time a user clicks on an ad. CPC is the standard pricing model for search and performance advertising.
In-Depth Explanation
CPC = Total Ad Spend ÷ Total Clicks. A ₦50 CPC means you pay ₦50 per click. CPC works well for direct-response campaigns where the goal is website traffic or conversions, but costs can spike in competitive industries.
How This Applies to WhatsApp Advertising
Understanding cpc (cost per click) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional cpc (cost per click) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.