pricing
CPC (Cost Per Click)
A performance advertising metric measuring the average cost an advertiser incurs each time a user clicks on an ad, calculated as Total Spend ÷ Total Clicks.
In-Depth Explanation
CPC aligns ad costs with direct response actions. However, in competitive search auctions, CPCs can fluctuate unpredictably. Adpadi pairs pre-validated creator video with fixed ₦3 verified views to keep acquisition costs predictable.
How This Applies to WhatsApp Advertising
Understanding cpc (cost per click) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional cpc (cost per click) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.
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