metrics
CTR (Click-Through Rate)
The ratio of users who click on a specific link or call-to-action relative to the total number of impressions or views, expressed as a percentage.
In-Depth Explanation
CTR = (Total Clicks ÷ Total Views) × 100. While display ads frequently average below 1% CTR in Nigeria, full-screen mobile video assets and conversational WhatsApp status placements typically achieve higher user interaction rates.
How This Applies to WhatsApp Advertising
Understanding ctr (click-through rate) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track ctr (click-through rate) and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.
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