pricing
CPM (Cost Per Mille)
The cost an advertiser pays for 1,000 ad impressions, calculated as (Total Ad Spend ÷ Total Impressions) × 1,000.
In-Depth Explanation
Under a CPM model, advertisers pay for ad delivery regardless of whether a user watches the content or scrolls past in milliseconds. In contrast, Adpadi operates on a Pay-Per-View (PPV) model where credits are consumed only when a view is verified.
How This Applies to WhatsApp Advertising
Understanding cpm (cost per mille) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional cpm (cost per mille) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.
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