Question 1

Which is better: Adpadi or Google Ads?

Accepted Answer

Adpadi excels at affordable brand awareness in Nigeria. Google Ads is better for capturing high-intent searches when people already know what they want.

Question 2

Is Adpadi cheaper than Google Ads?

Accepted Answer

Adpadi uses a pay-per-view model at ₦3 per view with no minimum budget, making it significantly more affordable for small and medium businesses compared to Google Ads.

Question 3

Can I use both Adpadi and Google Ads?

Accepted Answer

Yes! Many Nigerian businesses run Adpadi for guaranteed local visibility alongside Google Ads for broader reach. Diversifying your channels often produces the best results.

Question 4

Which platform is easier to set up?

Accepted Answer

Adpadi is designed for simplicity—you can launch your first ad in under 5 minutes without any technical expertise. Google Ads typically has a steeper learning curve.

Feature	Adpadi	Google Ads
Platform	WhatsApp Status	Google Search / Display
Pricing Model	Pay-per-view (₦3/view)	CPC / CPM
Minimum Budget	No minimum	No minimum but ₦500+ effective
Intent Type	Discovery / awareness	Search intent
Ad Format	Visual full-screen	Text / Display / Video
Learning Curve	Beginner-friendly	Steep for beginners
Best For	Brand awareness, local reach	High-intent search traffic

Adpadi vs Google Ads

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