market overview
Nigerian Digital Advertising Market
An overview of Nigeria's rapidly growing digital advertising ecosystem, worth an estimated $500M+ by 2025.
Key Milestones
The journey and major moments of Nigerian Digital Advertising Market.
2019
Nigerian digital ad spend reaches $200M
2021
Mobile advertising surpasses desktop spend
2023
Social media ads become the largest digital ad category
2024
WhatsApp advertising platforms emerge as a new channel
2025
Digital ad market projected to exceed $500M
Key Insights
What makes Nigerian Digital Advertising Market significant for advertisers.
Over 100 million internet users in Nigeria as of 2024
Mobile accounts for 80%+ of all internet traffic in Nigeria
Social media advertising has the highest year-over-year growth rate
Frequently Asked Questions
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