How to Launch Your First High-Converting Ad Campaign on AdPadi

The Direct Answer

Launching an ad campaign on AdPadi requires five steps: register your brand profile, upload your 9:16 vertical creative (or request local creator UGC), select your target geographic cities in Nigeria, fund your account with pay-as-you-go ad credits starting from ₦5,000, and activate distribution. Every campaign delivers verified views at a flat ₦3 per verified view, audited across a 24-hour delivery cycle with automatic credit protection for unfulfilled reach.

Technical Creative Specifications

To ensure maximum retention and engagement across mobile screens, your campaign creatives must comply with the following technical parameters:

| Creative Specification | Requirement | Operational Recommendation | |---|---|---| | Aspect Ratio | 9:16 Vertical | 1080 x 1920 pixels (Full screen mobile) | | Video Format | MP4 or MOV | H.264 compression, max 50MB file size | | Static Format | JPG or PNG | High contrast, legible text at mobile scale | | Video Duration | 15 to 30 seconds | First 3 seconds must introduce the core hook/offer | | Safe Zone | Top 15% and bottom 20% clear | Avoid placing critical text near status header or reply bar | | Call to Action (CTA) | Unambiguous 1-action instruction | "Tap link to chat" or "Swipe up to order" |

Step 1: Set Up Your AdPadi Brand Profile & Store

Your business profile establishes the foundation for campaign delivery and conversion tracking:

1. Register your account on AdPadi.
2. Enter your legal or trading business name, primary industry category (Fashion, Technology, Food & Dining, Beauty, Health, or B2B Services), and contact email.
3. Upload your brand logo and key product images to your Store Catalog.
4. Input your active WhatsApp Business line (wa.me/234...) so prospective buyers can initiate one-click inquiries directly from your campaign placements.

Step 2: Select Your Campaign Format

AdPadi supports two core advertising pathways depending on your marketing objective:

Pathway A: Short-Form Creator Video (UGC)

Best for product demonstrations, unboxings, trust building, and direct-response problem solving. AdPadi matches your creative brief with vetted Nigerian creators who produce native short-form video in the visual style of TikTok and Instagram Reels. You can supply an exact script or provide key bullet points for authentic creator delivery.

Pathway B: Verified Status Distribution (9:16)

Best for flash promotions, discount sales, local retail footfall, and event ticket drives. Your completed 9:16 vertical video or visual poster is assigned to vetted WhatsApp status distributors operating within your target locations.

Step 3: Define Geographic and Demographic Targeting

Precision delivery ensures your budget is deployed only to relevant prospective customers:

• Commercial Cities: Target specific high-intent urban markets including Lagos (Island, Mainland, Lekki), Abuja, Port Harcourt, Ibadan, and Kano.
• Interest Verticals: Align your campaign with audience interests including consumer tech, fashion trends, food delivery, beauty routines, and business operations.
• Delivery Schedule: Choose standard 24-hour flight windows or schedule distribution around peak purchasing hours (e.g. 11:30 AM lunch windows for food; Thursday-Friday evenings for weekend retail).

Step 4: Fund Your Campaign with Ad Credits

AdPadi utilizes a self-serve, transparent credit economy funded directly in Naira via Paystack:

| Account Level | Credit Rate | Minimum Purchase | Target Advertiser | |---|---|---|---| | Personal Account | ₦1.00 / credit | 5,000 credits (₦5,000) | Independent vendors, solopreneurs, and testing brands | | Organization Account | ₦0.90 / credit | 25,000 credits (₦22,500) | Agencies, multi-brand retailers, and scaling DTC merchants |

Billing Calculation: Every verified unique status view consumes 3 ad credits (equivalent to ₦3 per verified view). A ₦15,000 allocation provides 5,000 verified human impressions.

Step 5: Real-Time Monitoring & 24-Hour Verification Audits

Once your campaign goes live, performance data populates in real time on your dashboard:

• Verified View Delivery: Confirmed unique views validated by timestamped distributor status audits.
• Click-Through & Inquiries: Link clicks and chat initiations tracked via campaign parameters.
• Credit Protection Policy: If a distributor does not achieve their allocated view threshold or deletes the status before the 24-hour cycle concludes, unspent credits are automatically credited back to your account wallet.

Frequently Asked Questions

How do status viewers access my website or WhatsApp chat?

Distributors attach your dedicated link via WhatsApp Status link stickers or swipe-up URLs. When viewers tap the link, they are instantly redirected to your website checkout or open a pre-filled direct WhatsApp chat with your sales line.

What is the minimum budget required to start?

You can start testing with a minimum credit purchase of ₦5,000 (5,000 credits). There are no setup fees, agency management fees, or monthly subscription commitments.

What happens if a campaign under-delivers?

AdPadi operates on a strict verification guarantee. If your allocated view count is not delivered within the campaign flight window, unused ad credits remain in your wallet for future campaigns.

Launch Your First Campaign

Put your products directly in front of targeted mobile buyers across Nigerian cities.

Create your AdPadi account and launch your first verified campaign today.