messaging platform
The world's most popular messaging app with over 2 billion users globally and the dominant communication platform in Nigeria.
Key Milestones
The journey and major moments of WhatsApp.
2009
WhatsApp founded by Jan Koum and Brian Acton
2014
Acquired by Facebook (Meta) for $19 billion
2017
WhatsApp Status feature launched globally
2018
WhatsApp Business app launched for SMEs
2023
Surpassed 100 million users in Nigeria
Key Insights
What makes WhatsApp significant for advertisers.
WhatsApp Status is viewed by 500 million users daily worldwide
Nigeria has one of the highest WhatsApp penetration rates globally
WhatsApp Business is the fastest-growing business communication tool in Africa
Frequently Asked Questions
Advertise by Location
Industries We Serve
Use Cases
For Your Role
Integrations
Glossary
Ready to Advertise on WhatsApp?
Leverage WhatsApp's massive reach with Adpadi's pay-per-view ads