metrics
Conversion Rate
The percentage of ad viewers who complete a desired action such as making a purchase, signing up, or sending a message.
In-Depth Explanation
Conversion Rate = (Conversions ÷ Total Visitors) × 100. For WhatsApp advertising, conversions can include click-to-chat messages, website visits, or purchases. Tracking conversions helps you optimize spend and improve ROI over time.
How This Applies to WhatsApp Advertising
Understanding conversion rate helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track conversion rate and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.