metrics
Conversion Rate
The percentage of ad viewers who complete a designated business objective, such as sending a WhatsApp inquiry, completing a purchase, or registering an account.
In-Depth Explanation
Conversion Rate = (Conversions ÷ Total Visitors) × 100. Direct-to-WhatsApp advertising shortens the conversion funnel by enabling real-time dialogue and instant bank transfer settlement, which significantly lifts closing rates for Nigerian merchants.
How This Applies to WhatsApp Advertising
Understanding conversion rate helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track conversion rate and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.
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