metrics
Impressions
A metric tracking the total number of times an ad creative is fetched and loaded on a user device screen, regardless of whether it is viewed or clicked.
In-Depth Explanation
Impressions record ad rendering rather than user engagement. A user scrolling past a feed ad in 0.2 seconds counts as an impression. Adpadi replaces raw impressions with verified views to ensure genuine human attention.
How This Applies to WhatsApp Advertising
Understanding impressions helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track impressions and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.
Start Applying This to Your Ads