channel
WhatsApp Marketing
Using WhatsApp as a channel to promote products, services, and brands to a highly engaged audience of over 100 million users in Nigeria.
In-Depth Explanation
WhatsApp marketing includes Status ads (via Adpadi), broadcast lists, group messaging, and the Business API. Status ads offer the broadest reach with the least friction because they appear in a feed users check multiple times daily.
How This Applies to WhatsApp Advertising
Understanding whatsapp marketing helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Apply whatsapp marketing best practices to your Adpadi campaigns for better targeting and higher returns.