metrics
Ad Reach
The total count of unique individual users who are exposed to an advertisement at least once during a campaign lifecycle.
In-Depth Explanation
Reach measures unique audience size, whereas impressions count total exposures including repeats. Adpadi maximizes reach by distributing verified placements across targeted, active mobile accounts.
How This Applies to WhatsApp Advertising
Understanding ad reach helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track ad reach and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.
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