metrics
ROI (Return on Investment)
A profitability metric measuring the net profit generated from an investment relative to its cost.
In-Depth Explanation
ROI = ((Revenue − Cost) ÷ Cost) × 100. Unlike ROAS which measures gross revenue, ROI accounts for all costs. If you spend ₦5,000 on Adpadi and earn ₦20,000 in profit, your ROI is 300%.
How This Applies to WhatsApp Advertising
Understanding roi (return on investment) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track roi (return on investment) and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.